Privacy policy
Last updated: 2nd June 2026
Introduction
What The Gift? is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains what information we collect, how we use it, and your rights regarding your personal data.
Who We Are
What The Gift? is a UK-based website that helps visitors discover gift ideas and products through gift guides, recommendations and gift-finding tools.
If you have any questions about this Privacy Policy, please contact us through our Contact page.
Information We Collect
We may collect the following information:
- Information you provide when contacting us through our contact form, such as your name, email address and message.
- Information collected automatically through cookies and analytics tools, such as your IP address, browser type, device information and pages visited.
- Information about how visitors use our gift finder tools and website features.
How We Use Your Information
We may use your information to:
- Respond to enquiries and messages.
- Improve our website, content and gift-finding tools.
- Monitor website performance and visitor behaviour.
- Detect and prevent misuse of the website.
- Comply with legal obligations.
We do not sell your personal information to third parties.
Affiliate Links
Some links on What The Gift? are affiliate links.
If you click an affiliate link and make a purchase, we may earn a commission from the retailer at no additional cost to you.
Affiliate networks and retailers may use cookies to track purchases and attribute commissions.
Cookies
We use cookies and similar technologies to improve your experience and understand how visitors use our website.
Cookies may be used for:
- Website functionality
- Analytics
- Affiliate tracking
- Security
You can control or disable cookies through your browser settings.
Analytics
We may use analytics services such as Google Analytics to help us understand how visitors use our website.
These services may collect information including pages viewed, time spent on the site, device information and approximate location data.
Third-Party Websites
Our website contains links to third-party retailers and websites.
Once you leave What The Gift?, we are not responsible for the privacy practices or content of those websites. We encourage you to read their privacy policies before providing personal information.
Data Retention
We retain personal information only for as long as necessary to fulfil the purpose for which it was collected, comply with legal obligations, resolve disputes or enforce our policies.
Your Rights
Depending on your location and applicable law, you may have rights including:
- Access to your personal data
- Correction of inaccurate information
- Deletion of your personal data
- Restriction of processing
- Objection to certain processing activities
If you wish to exercise any of these rights, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page, and the updated date will be revised accordingly.
Contact
If you have any questions about this Privacy Policy or how your information is handled, please contact us via our Contact page.